Behind the Scenes: Ski Factory

I want to give you a quick update from the ski factory... while you’ve spent summer lounging by the pool, we’ve been elbow deep in sawdust and epoxy building YOUR new skis! 
Over 300 new pairs per week are being made, and it’s almost time to slide ’em into boxes and ship directly to your front door. Check out these exclusive behind the scenes photos of us building skis right here in North America! 
All new J skis available August 4th!


Locally sourced Aspen and Maple wood stringers ready be turned into ski cores


briuec attaching uhmw sidewalls to a wood ski core
Briuec attaches our extra thick UHMW sidewalls to a wood core, then the CNC profiler precisely sands them into their final shapes

Hundreds of meters of extra thiccc hardened steel edge rolled up and ready to be cut to length for each ski

The base and edges are glued together and placed into the aluminum ski mold to create the shape of the sidecut.


jimbo phillips new collab graphic fresh off the printer


Hot off the press! The topsheet for Jimbo Phillips' new collab graphic is ready to be made into a ski.

Alexandra stacking dozens of pieces of sintered base material to be heated under pressure to transfer the ink from the sublimation paper to the bases.

The CNC cuts 50mm wide titanal laminates to be placed on the top and bottom of the core to enhance dampening and responsiveness on all of our Lite Metal ski constructions.

Julien coats the titanal metal laminates with epoxy and then aligns them on each core.

Fred loading a J allplay ski graphic onto the cores

Fred reeled in this lunker of a topsheet just in time for it to go into the press!

Mad scientist Audrey loading the ski into the press to bring Frankenstein to life... It's alive!

Maxime inspecting a juice storm allplay ski

Is that a monoski?!?!?! All our skis are pressed in pairs like Maxime shows here, before being cut along the edges to their final form.


Martin cutting out a pair of j skis at the factory


Martin cutting out a pair of Justin "Juice" Kennedy collab skis before being sanded into their final shape.


skis being sanded at the factory utopie in quebec

After the ski is cut into its final shape, it's run through a sander to get the sidewall looking sleek and clean.

Marcel inspects the edge tune for maximum grip it 'n rip it performance

pallets of J skis boxed up and ready to ship!
It's on!!! We just received our first shipment of nearly 2,000 pairs of skis to the warehouse. Only 35 days until launch!